Cornershop by Uber
Handled with care
As Creative and Art Director, I developed and led the Handled with Care campaign for Corner Shop.

The concept: Your groceries are treated with the same care you’d give yourself.
Objective
Build trust in online grocery shopping through a dynamic social media strategy and a banner campaign by showcasing Corner Shop’s attention to detail.
Jobs to be done

Identify Key Insights:
Delivery quality is a major barrier for shoppers.

Connect with Audience:
Addressing struggles they face.

Generate Awareness:
Increasing visibility on sites visited by the target.

Nos Importa un Pepino
Literally, we care about a Cucumber

In Spanish we say "we care a cucumber" if we don’t care at all about something, but at Corner Shop WE DO. We do literally care about every item we select specially for you.

No más malabares
No more juggling, they will be delivered intact.

We all know that no matter how careful you are when buying eggs, they're gonna break. It is time for you to let us do the job.

Pícale
Click if you like them spicy!

'Picar' means both 'to click' and 'to feel the heat of spicy food.' This pun invites you to click and get your extra spicy peppers—just like that!

Toda tu fruta
All your fruit, sweet and made to suit!

Don't have enough time for grocery shopping?  Don't worry! we will choose the best for you.

El súper en dos pasos
Your shopping in two steps, with no honking threats!

One of the biggest perks of grocery shopping in México City is the traffic. Forget about all that honking!