The happiest day of the year!
As Creative Director, I led an event to officially welcome summer in Mexico City. The goal was to bring together our sales team and consumers to enjoy the sunshine and celebrate with Helados Holanda ice cream.
This campaign earned a bronze medal 🥉 at the AMAPRO Awards in Brand Awareness and Street Marketing.
Create a joyful and memorable experience by bringing the idea of ice cream raining from the sky to life.
Dropping real ice cream wasn’t an option.
It would melt quickly, create a mess, and lead to a negative experience.
To use ice cream-shaped dummies that can be safely tossed and caught, then redeemed for prizes.
At the same time, to share real ice cream with everyone in a way that keeps the experience fun, clean, and enjoyable.
The Teaser
We created a playful weather forecast video featuring a popular Mexican TV host to predict the end of the “sad weather” and announce a forecast full of joy, ice cream, and happiness. The teaser ran on social media and generated buzz for the upcoming event.
Mexico City was filled with joy and Ice Cream!
The event brought joy and energy to Mexico City. Unilever employees and the public celebrated summer together with ice cream, games, and prizes, creating memorable moments for everyone.