As Creative and Art Director in charge of Spin Master Mexico, I developed a strategy focused on connecting with the key decision-makers in the household: moms. By bringing the play experience to the social platforms, creating a bond between them and their kids through safe, engaging, and interactive experiences.
Toys in action
I took the Spin Master experience to the next level, with engaging TikToks, reels and stories featuring our toys, perfect for kids to replicate at home!
Interaction and more interaction
Under my lead, Facebook became a channel where moms could have fun with their kids while connecting with all our brands.
Day 1 : Problem
Oh no! The little cat is trapped in that tree! Use Facebook reactions to help the patrol by selecting a way to rescue it.
Day 2 : Solution
Thank you! With your reactions, the patrol has called Chase for help and the cat is finally safe.
More incredible
interactive posts on Facebook
Instagram feed also came to life!
Bringing our beloved characters into the real world, with relatable, everyday adventures. By tailoring their adventures in a context relevant to Mexican market.
More incredible
posts on instagram
Setting the Global Benchmark
I took Spin Master Mexico’s social media to the next level, making it the brand’s most creative market worldwide.
With fun, inventive content, Spin Master Mexico connected deeply with local audiences, tripling engagement compared to the previous strategy and making a huge impact!