As Creative and Art Director for Spin Master Mexico, I crafted a strategy centered on connecting with the household’s key decision-makers: moms. By bringing the play experience to social platforms, I helped create a meaningful bond between moms and their kids through safe, engaging, and interactive content.
Toys in Action
I elevated the Spin Master experience with captivating TikToks, reels, and stories showcasing our toys, designed for kids to enjoy and easily replicate at home.
Interaction and More Interaction
Under my leadership, Facebook transformed into a space where moms could have fun alongside their children while engaging with all of our brands.
Day 1 : Problem
Oh no! The little cat is stuck in the tree! Use Facebook reactions to help the patrol choose the best way to rescue it.
Day 2 : Solution
Thank you for your reactions! The patrol called Chase for help, and the cat is now safe.
Discover even more exciting interactive posts on Facebook.
Instagram Feed Comes To Life
I brought our beloved characters into the real world by sharing relatable, everyday adventures, tailored specifically to resonate with the Mexican market.
See more amazing posts on Instagram.
Setting Global Benchmark
I elevated Spin Master Mexico’s social media presence to become the brand’s most creative market worldwide.
With fun and inventive content, we connected deeply with local audiences, tripling engagement compared to previous efforts and creating a significant impact.