Cloralex Mascotas, the best cleaner to eliminate odors, clean, and disinfect, knew that no matter the messes our pets may cause, they will always be our pride, and we will always love them endlessly. They saw this as an opportunity to connect with their consumers, strengthen their brand, and showcase their powerful cleaner.
Creative Concept
As the creative director of this project, and inspired by the undeniable power and presence our pets have in our lives, I decided to make them the protagonists of fun stories filled with love, chaos, and comedy turning them into the true stars of the home.
Come to our photo opportunity where we’ll take a photo of your pet.
Get a sample of our product and a plate with your pet´s name.
Pick a movie poster and get it photoshopped onto a magnet starring your pet.
Playful
He never gets tired
With the insight that some dogs have endless energy, this option was designed to help people relate and have their furry pup star in this comedy.
2 Sandwich Dilemma
Choose wisely
In Mexico, we say, “You might end up like the dog with two sandwiches” when someone can’t make a decision. This funny movie is a nod to that famous saying.
On a Dog’s Paw
The Final Journey
When someone goes out a lot, we say, “You’re always on a dog’s paw.” In this movie poster, your pet would star in a wild, adventurous road trip film.
New Couch
A horror story in the suburbs
As much as we love our pets, we can’t deny that, especially when they’re puppies, their behavior can turn into an authentic horror film.
The Results
Cloralex Mascotas recognized the special bond between pets and their owners and used this connection to showcase their powerful cleaner.
The activation took place in three major plazas: Monterrey, Guadalajara, and the Valle de México.
+28,000 product samples delivered
+1,800 pets received personalized nameplates
+1,800 pet owners received photos of their pets