Cloralex Mascotas is the best cleaner to eliminate odors, clean, and disinfect. They understand that no matter the messes our pets cause, these furry friends are always our pride, and we love them endlessly. This insight became the perfect opportunity to connect deeply with consumers, strengthen the brand, and highlight the power of their cleaner.
Creative Concept
As Creative Director, I wanted to celebrate the undeniable presence pets have in our lives by making them the stars of fun and loving stories full of chaos and humor. The idea was to turn pets into the true protagonists of the home.
Bring your pet to the photo booth and get their picture taken.
Receive a sample of Cloralex Mascotas and a personalized name tag.
Pick a movie poster magnet featuring your pet.
Playful
He never gets tired
Inspired by the fact that some dogs have endless energy, this option lets people relate and feature their furry pup as the star of a fun comedy.
2 Sandwich Dilemma
Choose wisely
In Mexico, we say, “You might end up like the dog with two sandwiches” when someone can’t make a decision. This funny movie pays tribute to that well-known saying.
On a Dog’s Paw
The Final Journey
In Mexico, when someone goes out a lot, we say, “You’re always on a dog’s paw.” This movie poster lets your pet star in a wild, adventurous road trip story.
New Couch
A horror story in the suburbs
As much as we love our pets, especially when they’re puppies, their behavior can sometimes feel like a real-life horror movie.
The Results
Cloralex Mascotas embraced the special bond between pets and their owners to showcase their powerful cleaner through this activation.
The event took place at three major plazas: Monterrey, Guadalajara, and Valle de México.
Over 28,000 product samples were delivered.
More than 1,800 pets received personalized name tags.
Over 1,800 pet owners received customized photos of their pets.