Summer Kickoff Event
As the Creative Director of this project, I led the effort to kick off summer in Mexico City with an event where the sales team and consumers could come together, enjoy great weather, and celebrate with delicious Helados Holanda.
The Teaser
The idea was to use a famous Mexican TV host to predict the end of the ‘sad weather,’ announcing a future filled with joy, ice cream, and happiness. The concept was teased on social media, generating excitement and anticipation for the upcoming summer festivities
The happiest day of the year!
Create a joyful atmosphere by making it rain ice cream.
- Ice cream on the ground could create a negative image.
- Melted ice cream could lead to a messy situation.
- Use dummy ice cream sandwiches, redeemable for amazing prizes.
- Hand out real ice cream to everyone.
Mexico City was filled with joy and Ice Cream!
The day arrived, and Unilever employees, along with the public, kicked off the summer with ice cream, fun, and tons of prizes.
This campaign earned a 🥉 Bronze Medal at the AMAPRO Awards in the Brand Awareness and Street Marketing category.