I created and designed the Snack to School campaign from the creative concept to the final visuals. The campaign ran across 55 top U.S. colleges through the country’s largest campus media network, with customized creatives for each location.
Whether you’re working out, watching your team play or right in the action with a tight score on the line, let’s stay positive and share the fun!
Are we going to achieve it?
Abs-olutely!
Cafeterias and food service reas are spaces where groups of students get together and are allowed to have a relaxing space between their classes.
Let’s share an M&M’s pack and fuel ourselves with joy recharging the fun for the day.
Campus stores are among the prime destinations where students can purchase M&M’s
Already having a good day?
Make it better with friends and share the FUN!
Studying can feel overwhelming, and what better way to recharge our minds and enhance focus than with the power of chocolate.
Long class? We’re here for you, you can do it, Treat yourself!
Are you homesick? No worries, remember that your friends are your new family.
Remember that home is where the fun is.
Welcome to your sweet new home!
The campaign maximized ad spend returns and drove a strong sales lift. With millions of impressions, it generated significant incremental sales, driving the brand’s growth and achieving key objectives.
concept explorations
