I created and designed the Snack to School campaign from start to finish, taking it from concept to final visuals. It launched across 55 top U.S. colleges through the largest campus media network, featuring custom creatives tailored to each location.
Whether students are cheering on their team, hitting the gym, or caught in a nail-biting game, there’s always room for a moment of fun.
Will we bring the energy? Abs-olutely!
Cafeterias and dining halls are natural gathering spots, perfect for recharging in between classes.
Let’s turn snack time into smile time by sharing a pack of M&M’s.
Campus stores are key touchpoints where students pick up essentials and treats.
Already having a good day? Make it sweeter by sharing the fun with friends.
Long study sessions can be draining. Chocolate can help.
Whether you’re in a marathon lecture or cramming for finals, treat yourself because you’ve earned it.
Feeling homesick is normal. Every new dorm can feel more like home with the right mindset and a little chocolate.
Home is where the fun is. Welcome to your sweet new home.
The campaign delivered a powerful return on investment by driving strong sales, boosting brand visibility, and sparking meaningful engagement across campuses.
With millions of impressions and measurable lift in incremental sales, it successfully delivered on every objective.
concept explorations
