MUUD Creation and Branding

It happened again. I bought a pair of white sneakers, and as soon as I paid, regret set in. They are canvas and will not last. I should not have bought them.

That feeling inspired the creation of MUU:D. There was a clear gap in the market because sneaker cleaning solutions were not good enough.

First Design

I collaborated with a chemical lab that developed the high-performance sneaker cleaner formula. I managed everything else from concept to execution, including logo creation, branding, and label design. Then I launched an Instagram-focused campaign to introduce the product.

The logo

The goal was to communicate trust and simplicity, just like the product itself. I chose a minimal and fresh design, using bright and clean colors to emphasize care and quality.

Engaging the First Followes

To grow our initial follower base on a budget, I began with an organic campaign. I identified posts from Mexican accounts featuring dirty sneakers or messy situations and offered a discount code in exchange for a follow.

Once we built a fanbase, I used Instagram’s automated ad tool to target an audience with interests similar to our followers.

Website launch

I built a Shopify site designed for a seamless shopping experience, which led to a one hundred percent positive review rate in the first year.

First Year, Fresh Look

After a year of flawless reviews and selling one and a half kits daily, it was time for a much needed packaging refresh.

The new packaging

I redesigned the packaging and labels to comply with Mexican standards while maintaining brand identity and quality. I also improved the packaging’s durability to prevent damage during shipping.

Social Media

The strategy focused on showcasing MUU:D’s impressive results, demonstrating how to use it, and inspiring people to find new ways to benefit from the product.

Brand Aesthetic

By prioritizing a youthful, fresh, and trustworthy look while also showcasing expertise and leadership, every graphic asset was carefully crafted to resonate with the audience and establish credibility in the sneaker care industry.